TopBetta Selects OtherLevels to drive engagement

Social betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost engagement with its customers.

The company is the first in the Australian market to implement web push notifications, which enable a site to deliver offers and content directly to a user’s desktop browser, or a mobile browser on Android devices, without the need to download an app.

This greatly expands a brand’s target audience due to its significantly higher opt-in rates, reducing the acquisition costs incurred by paid search and advertising.

OtherLevels’ digital marketing strategists have also been engaged to support and train TopBetta’s in-house team to implement methods to maximise opt-in and engagement rates, which will lead to increased customer activity, revenues, and loyalty.

Head of Product at TopBetta, Bryan Kelly,  said the results of a trial had produced opt-in rates of 15 percent and click through rates of 6.1 percent, suggesting very strong commercial returns directly attributed to web push.

He added: “We are very pleased with early results from using web push as a communications channel. It has already exceeded our ROI target seven and a half times within the short pilot period.

“We look forward to integrating this channel further with personalisation, abandonment recovery, and increased user engagement initiatives.”

OtherLevels CEO, Brendan O’Kane, said: “We are excited that TopBetta, a global leader in social betting, has selected OtherLevels. It is another important win, as we continue to grow our footprint in the world-wide social and real-money gaming sectors.

“It also demonstrates our sophistication in digital messaging, and expertise in strategies to maximise acquisition conversions and reduce the costs of re-acquisition by paid media retargeting.

“We look forward to working closely with TopBetta to continue to deliver innovative messaging solutions, while supporting their growth and expansion.”