Galaxy Entertainment Group has deployed Tangam System’s Table Games Yield Management (TYM) system to increase table games profitability and enhance the guest experience.
TYM is now operating across all mass and mass premium table games at Galaxy Macau, Starworld, and Broadway.
“TYM was instrumental in delivering growth in EBITDA by improving operational and labor efficiencies while empowering our staff to execute positive changes to the floor and simultaneously enhancing player experience,” said Richard Longhurst, director of operations and director of gaming development and optimization services at Galaxy Macau.
He added, “casinos have applied yield management principles for many years now. However, the TYM platform takes it to the next level by providing actionable insights and a seamless user experience that makes acting on recommendations and tracking the efficacy of operations transparent and hassle-free. By partnering with Tangam, our table games profitability will continue to improve and allow us to grow in an increasingly competitive Macau market.”
“We are delighted to partner with GEG,” stated Maulin Gandhi, president at Tangam Systems. “A collaborative culture between operations and analytics, combined with the right software tools enables partners like GEG to align all teams with the same vision, resulting in market leading performance,” he added.
“With the unique combination of table games analytics experience and technology, we are able to offer deeper, actionable insights from data. GEG successfully continues to leverage all the optimization tools that TYM has to offer,” added Varun Nayak, SVP Gaming Strategy at Tangam.
TYM is a table games yield management solution that makes complex table games data actionable to all levels of management, with both better spread/pricing planning and real time response to dynamic changes on the floor.