Australia’s Tabcorp is teaming up with U.S. online gaming tournament platform, Unikrn, to offer online betting on arena battle games such as League of Legends and Counter strike, according to media reports.
About 500,000 Australian adults are thought to play such games.
The deal with Unikrn will form part of Tabcorp’s sports betting offering and may be the first step in further global expansion of the product offering to areas such as Europe, where Tabcorp is licensed to offer online betting, the reports said.
“We are looking to get the product and experience right in Australia and once we are confident that we are scoring high marks from customers we will look at other jurisdictions,’’ Tabcorp CEO David Attenborough was cited as saying.
But he cautioned that it was unlikely to be a major contributor to revenue in the last two months of the financial year.