Tabcorp seeks new CMO as Michael Smith exits

Australian gambling operator Tabcorp is seeking a new marketing chief after CMO Michael Smith announced that he had left the company following just 10 months in the leadership role.

Smith, a former telecoms marketing senior executive for Optus and Singtel, confirmed to Australian Media news source Mumbrella that he had chosen to leave the operator stating “it had not been the right fit”.

Tabcorp management confirmed the resignation of Smith as CMO. The company detailed that it would consider its options for his replacement.

The operator further informed that Claire Murphy general manager of Keno would act as its interim CMO while the company looks for Smith’s replacement.

Tabcorp management assured the media that Smith’s departure would have no effect on its marketing plans for the Melbourne Cup Carnival which begins on 3 November. The carnival is a crucial period for Australian bookmakers.

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