Tabcorp gathers all gaming services businesses under MAX brand

Australian gaming giant Tabcorp has announced a new single identity for its Gaming Services business, with the aim of simplifying the integration of services and delivery across venues, The Shout reports.

Revealed at the Australasian Hospitality and Gaming Expo in Brisbane last week, the refreshed gaming services identify will bring together Tabcorp’s MAX, eBET, Tabcorp Gaming Solutions, and Tabcorp Field Services businesses under the single MAX brand.

“On the surface, it’s a small change to an existing logo, but the all-encompassing MAX brand demonstrates our scale and scope,” said Tabcorp Managing Director Gaming Services, Frank Makryllos.

“The new MAX offers a comprehensive suite of products and services for the gaming industry with everything venues need to optimize their business; from performance consulting to technology solutions, through to maintenance and technical service.

“MAX is Australia’s leading gaming services provider and we aim to be the partner of choice for venues, suppliers and stakeholders.”