Australia’s TAB has undertaken a significant brand repositioning ahead of the AFL and NRL final series.
The relaunch, named the “We Love A Bet” campaign, highlights TAB’s role in providing unique social and memorable moments punters experience when placing a bet with TAB.
Led by a series of advertising across television, radio and digital platforms, the campaign commenced on Sunday August 28.
Tabcorp’s chief marketing officer Claire Murphy said: “TAB’s new campaign has been developed to remind customers that TAB creates more memorable experiences than anyone else.
“A bet isn’t just a transaction with us, it is something more social, more entertaining and something that is in our Australian DNA which TAB has always been and will always be part of.
“The campaign is designed to remind our customers that we offer more social experiences than digital alone. We are in pubs, clubs and on track. We create social currency.
“We want punters to remember that TAB has always been there as an enduring part of their lives, whether it was two years ago or twenty years ago.”
Paul Nagy, executive creative director for Clemenger BBDO, said: “As Australians we love the beach, we love a beer and we love a bet. It’s part of who we are. And there’s no brand that encapsulates this Aussie passion for betting more than TAB.”