In the lead up to the ASEAN Gaming Summit, AGB interviews BetConstruct Regional Director Lichun Hsiao on the latest trends in Southeast Asia when it comes to game preferences and channels.
What kind of trends do you foresee in the South East Asia over the next few years?
The Southeast Asia market tends to favor live casino, and more specifically, live Baccarat. However, the market is also trending towards sports betting and casino games, which is quite interesting. While players have become accustomed to both online and land-based Baccarat for many years, with developments in mobile devices and internet connectivity, players are trying new games and in new markets.
The increase in popularity in online and mobile betting is also important to note. Players are more likely to use their short, free time to engage in mobile betting. Players are looking for “fun”, rather than just a vanilla betting experience on mobile. This leads us into the third trend, which is that players pay attention to the user friendly design and interface in their games.
How is your company responding to these trends?
Firstly, Betconstruct ‘s vision is always providing our partners with a full range of products, and tools to manage them in a single platform. This fits in with the first trend, in that partners can easily find industry leading sportsbooks and casino games from our platform, making these products easy and flexible to integrate and use.
All of our newest major products and games are written in HTML5, which means it can be viewed across all platforms and devices and it’s easy to integrate into current applications or websites. Not only does our technology respond to the trends but our game design is also made to satisfy players when they are using their mobile to play. The mobile-dedicated interface and functions will guarantee that we follow the trends in Asia market.
What products are you currently offering in the Philippines / Asia?
We are offering our industry leading sportsbook with more than 30,000 live matches and 40,000 pre-matches every month. We have more than 3000 casino games on our platform which includes not only us but also top game providers in industry like NetEnt, Microgaming, iSoftbet, NYX, Playson and others. In Asia, we also have our own live casino which includes Baccarat.
For players more interested in controlling their luck, we provide poker and skill games.
Our partners have the ability to run games 24/7, with our virtual sports betting and virtual games, while colossus pool betting and fantasy sports make the sports-related products line complete and interesting.
And of course, the single back office tool is also very important product we provide to our partners in Asia. With this tool, partners will have the ability to manage all things easily and clearly. We bring our easy to integrate and customizable services to our Asia partners as well. The 24/7 B2B and B2C customer service will be a great support to partners’ operations as well. All our products and services are aiming to help our partners grow fast and healthy together.