Sportradar said it has bought Optima, a sports betting and gaming omni channel platform, to create a one-stop-shop technology and services business for sports betting and igaming.
As a key part of Sportradar’s future growth strategy, the company will now offer the entire betting and gaming value chain in both established and emerging markets as they regulate, the company said in a statement.
Sportradar’s sports data and risk management services will continue to be platform-agnostic, expanding the current catalog of services to operators. Existing and future sportsbook platform provider partnerships will remain unaffected and enabling bookmakers to integrate Sportradar’s services to their own in-house or third-party platform.
“This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions,” said Carsten Koerl, CEO of Sportradar. “Optima utilizes the very best-in-breed technology to provide their clients with the most advanced and flexible platforms and having a 360-degree product portfolio is a key part of our future growth strategy. We are delighted to welcome them to the Sportradar family.”