Sands Resorts Cotai Strip Macao announced that it has entered into a long-term strategy partnership with Lander Real Estate Co., Ltd., to co-develop sporting events both nationally and abroad.
Dave Horton, global chief marketing officer of Las Vegas Sands Corp. and Sands China Ltd, said the partnership comes at a time when sport is becoming more popular in China.
“This strategic partnership will see our companies co-developing major sports offerings together, especially boxing events – a sport that continues to become increasingly popular in China,” he said, adding that sporting events are one of the ways Sands is looking to diversify Macao’s tourism landscape.
Sands Resorts Cotai Strip Macao has hosted several major international sporting events in its 15,000-seat Cotai Arena at The Venetian Macao, including basketball and tennis. It has also recently presented performances by Manny Pacquiao and Olympic gold medalist Zou Shiming.