Sands China participates in responsible gaming 2016

Sands China Ltd. kicked off its support of Responsible Gaming 2016 earlier this month with a series of initiatives in support of the annual event organised by the MSAR Social Welfare Bureau, the MSAR Gaming Inspection and Coordination Bureau, and the University of Macau.

Lasting from early October through January 2017, Sands China’s Responsible Gaming 2016 activities are aimed at further increasing team members’ awareness of problem gambling and to foster responsible gaming behavior.

In the heart-of-house areas of Sands Macau, The Venetian Macau, Sands Cotai Central and The Parisian Macau, the company has set up notice boards promoting the MSAR government’s Responsible Gaming 2016 initiatives, which include a quiz on smartphone apps, various responsible gaming activities offered by Gaming Employees’ Home, and information about Gaming Employees’ Home’s 24-hour hotline and online gambling counselling services.

Sands China is also offering its own responsible gaming quiz for team members Oct. 10 – 28, attracting over 6,000 team members to participate.

Sands China launched a self-exclusion programme in 2004, and was a pioneer in Macau in establishing its comprehensive responsible gaming programme in 2007, with the goals of contributing to the continuous development of the Macau community, bearing corporate responsibility in addressing social issues and developing an environment and a culture of responsible gaming in Macau.

The company also regularly engages in offering responsible gaming training for team members, and in academic research and social activities, and posts responsible gaming information throughout all its properties, in both patron and back-of-house areas, and all team members receive mandatory responsible gaming training as part of their orientation programme upon joining the company.

Since 2006, the company has contributed over MOP 4.4 million to various organisations as part of its ongoing support of responsible gaming initiatives in Macau.