Racing Post, provider of horseracing content, and Best Gaming Technology (BGT) have joined forces to create a unique experience for retail customers.
A full suite of integrated Racing Post content will soon be available on the BGT terminals. Customers will have direct access to the best bet-generating content for British and Irish horseracing and greyhounds.
Racing Post has developed a compelling new product exclusively for BGT. The customer-focused interface will provide the unique Racing Post content whilst delivering market-leading statistics and tips.
The bespoke product includes familiar Racing Post bet-prompting favourites such as the Predictor and comments, as well as including new innovative and integrated stats and tips.
Armin Sageder, Best Gaming Technology Chief Executive, said:
“We are excited at enhancing the industry leading self-service betting solution for retail customers with the Racing Post, the leading brand in horse and greyhound racing data.
“This landmark agreement will deliver bet-generating content to our UK estate of over 14,000 terminals, providing the first self-service transactional system for racing with integrated data and editorial content.
“By enhancing the retail product, BGT aims to deliver additional support for the British horse and greyhound racing industries.”
Alan Byrne, Racing Post Chief Executive, said “We are delighted to extend our relationship with BGT. We look forward to offering our unique insights, analysis and products to a range of customers who appreciate the value that Racing Post expertise can bring to their businesses.”