NYX Gaming Group, a service provider to sportsbook, gaming, lottery and bingo operators across the globe, has integrated Cash Out with PMU (Pari Mutuel Urbain), allowing the operator to become the first to offer the popular service in France.
PMU has launched the early bet settlement feature with a high-profile marketing campaign, following the product’s success with OpenBet customers in other regulated gaming markets across the globe.
Since going live with PMU in quarter one of 2017, Cash Out has been enjoyed by thousands of customers. The innovation is the second series of major developments that PMU has launched with OpenBet in the last 12 months. The company launched OpenBet’s sitebuilder tool in August 2016.
This latest deal sees OpenBet, the wholly-owned sportsbook division of NYX, continue to extend its relationship with Europe’s largest betting operator, having provided PMU with its sportsbook platform solution since the French market opened in June 2010.
Matt Davey, group CEO NYX Gaming Group, commented: “Introducing Cash Out to the French market is a landmark development. Our companies have had a highly successful partnership since launching PMU online nearly seven years ago and we are we are proud to have achieved another first. Players enjoy the flexibility that Cash Out offers and we are certain the uptake will prove as high in France as it has in other markets.”
Jean-Marc Léglis, chief technology officer PMU, said: “As the first-to-market with Cash Out in France, we are cementing our position as one of the country’s leading sportsbooks, and taking our offering to the next level. Our players can now benefit from the opportunity to mitigate risk and lock-in profits with a Cash Out product that is easy to understand, satisfying to use, and comes with a proven track record.”
In 2016, OpenBet bolstered the PMU offering with its SiteBuilder solution, which enables operators to have greater flexibility over their front-end.