Playventure wins 2016 Pitch ICE competition

GamCrowd has announced that Athens-based live pool betting product provider Playventure has won this year’s Pitch ICE competition.  

Playventure beat 13 other start-up competitors to this year’s title. Each took part in the show at London’s ExCel in early February, taking to the stage to talk to event attendees about their business idea. Alongside the winner, the show featured fantasy and social gaming ideas, gaming services suppliers and payments providers and a new responsible gambling tool.  

Playventure allows players to compete against other in a tournament format with the winnings distributed on a pool-betting basis.  

Chris North, the founder of GamCrowd and the organizer of this year’s show in conjunction with Clarion Gaming, said he was pleased with the result. “I’m delighted for Playventure; they deserve the prize. They gave a great presentation, they have a great product and they were consistently promoting themselves before, during and after the show.”  

Katerina Mygiaki, marketing executive at Playventure, said of the win: “Live Plus winning Pitch ICE was the best thing that could happen to us. We were one of these literally-last-minute entries and we really put a lot of effort and time into making it work. From the pitch video, to the pitching process, the networking and the feedback during ICE, today we believe it all paid off.” She added: “We knew we had a great idea, an innovative product and a good team to support it, but we also knew that the competition was really high and that we had to give our best in order to win. And we did.”  

North also said Pitch ICE will make a return in upcoming events later in the year given its success.  “The feedback we have had from this year’s show has been tremendous and displays the level interest in the industry for supporting innovation, new ideas and entrepreneurs. We intend to build on this interest with our continued involvement with Clarion Launchpad events at the upcoming GiGse and EiG in October and we will be back next year for Pitch ICE 2017.”