Punters will, for the first time, be able to bet on Crossfit, with Pinnacle games announcing it will be taking wagers on CrossFit Open 2017 this year.
Crossfit is a high intensity fitness activity that combines aerobic sports training and muscle conditioning exercises.
The competition aims to find the ‘the fittest man and woman on Earth’, which is divided into three stages. The first is known as CrossFit Open, which runs from February 23 to March 27, 2017. Winners of this stage will progress to the Regional Finals from May 19 to June 4, culminating into the final event – ‘The 2017 Reebok CrossFit Games’.
Pinnacle’s chief executive Paris Smith stated; “As ever when Pinnacle enters a new bet market, we had to start from scratch with Crossfit. When our Growth Sports team started pricing the athletes it was fascinating to see them investigate such a new and exciting sport. They started by looking at the competitors and their previous form and then let the customer betting patterns adjust the lines.”
Harry Lang, marketing director at Pinnacle said: “Pinnacle is known for bet market innovation and the rapid rise in popularity of Crossfit as both a participation and spectator sport means betting opportunities were the natural evolution. We’re happy that Pinnacle is the first leading bookmaker to offer a significant Crossfit bet market on this new and exciting sport and I’m looking forward to seeing which bet types prove to be most popular”.