Pariplay Ltd. has announced a partnership with World Lottery Club, the Isle of Man-based international lottery betting brand operated by Annexio Limited.
Under the agreement, Pariplay’s entire portfolio of branded and original online scratch cards will integrate with World Lottery Club online offering.
Regulated by the UK Gambling Commission and the Isle of Man Gambling Supervision Commission, the brand’s recently-launched scratch card website section will host both Pariplay’s branded scratch cards such as Atari Star Raiders as well as original scratch cards like Dragon Scrolls, Cops & Robbers, Ocean Fortune, Fruit Basket, and Mega Love, among many others.
World Lottery Club’s scratch card section expands and diversifies the brand’s core offering, which is to allow players to wager on the outcome of global national lotteries. These include Europe’s EuroMillions lottery and the MegaMillions and Powerball lotteries from the US, among other national and transnational lotteries.
Pariplay will continue to support World Lottery Club’s product diversification by providing the brand with additional scratch card games as they are developed by the company’s in-house studio. The studio is currently in the final stages of development on a number of branded and original scratch card titles. These will be released in Q1 and Q2 2017.
“Our state-of-the-art branded and original scratch cards will support World Lottery Club’s acquisition of new player demographics and also serve as an important tool to re-engage and retain their existing player base,” said Adrian Bailey, general manager at Pariplay Ltd. “We look forward to a long-term content partnership with World Lottery Club that will see our scratch cards become central to the brand’s overall offering.”
Meni Michaeli, CMO of Annexio Limited, said, “We offer players a wide selection of international lotteries to bet on, and our marketing strategy of product diversification will continue with the addition of Pariplay’s online scratch cards.” He added, “They are one of the leading development studios for games in this vertical, so we’ll be giving players access to the industry’s best scratch cards”