Pariplay Ltd. launches FUSION

Isle of Man-based gaming technology company, Pariplay Ltd. has announced the launch of FUSION, an online gambling content aggregator platform. Once integrated, FUSION provides operators with access to hundreds of high-profile online casino, instant win, scratch card and allows operators to avoid multiple integrations with gaming content providers by providing them with a single, streamlined integration.

Developed using a RESTful API to ensure maximum compatibility, Pariplay’s content aggregator platform connects operators to many of the iGaming industry’s leading online casino content providers, including Microgaming, NetEnt, and Evolution Gaming among others. Pariplay is currently in the final stages of integrating additional high-profile development studios with FUSION and will announce these partnerships later in the first quarter of 2016.

The content aggregator network also provides access to Pariplay’s own extensive portfolio of games developed by the company’s in-house studio. These include over 100 titles such as Atari Black Widow, The Three Stooges, Las Cucas Locas and other online slots as well as an array of table games, instant win, scratch card and bingo games.

In addition to providing easy access to the gaming content of Pariplay and leading third-party suppliers, FUSION also offers a solution to operators whose platforms do not support bonus functionality. Using the network, which allows operators to create player bonus wallets for their brands, the complexity of managing bonuses is made simple and intuitive.

“To be successful in 2016, iGaming brands need to offer players the most sophisticated and diverse selection of branded gaming content on the market,” said Adrian Bailey, managing director at Pariplay Ltd. “Our new content aggregator network FUSION allows operators to efficiently and cost-effectively overcome the twin challenges of diversifying their game portfolio and ensuring that their brands’ player acquisition and retention is maximised.”