Pariplay Ltd. has appointed Gil Soffer as the company’s new vice president of sales and business development. Joining Pariplay’s management board, Soffer will oversee the company’s global sales and business development strategy.
Bringing to Pariplay over 10 years of experience in the gaming industry, Soffer has proven himself as a highly-effective business strategist and entrepreneur. His seven-year tenure as international business consultant at Playtech involved expanding the Isle of Man-based software company’s presence in various European and African markets as well as broader pre-sales, sales and business development across all vertical and channels.
He also previously founded and served as CEO at various pioneering telecoms and digital companies. These include Kosmos Telecom, KIP Telecom, Kosmos Distribution, KTL, Bet3G, and 3Gital.
Soffer, who is a lawyer and holds an MBA from France’s Ecole Nationale des Ponts et Chaussées, will focus on developing new international business relationships for Pariplay’s suite of gaming and lottery platforms and proprietary portfolio of games, which include over 100 casino slots, lottery scratch cards, and instant win titles.
His mandate will also cover new business development for Pariplay’s FUSION content hub, which connects iGaming operators to the gaming content of a wide range of third-party software providers as well as Pariplay’s own original and branded titles. Integrated software providers include Microgaming, NetEnt, BetSoft, iSoftBet, and Evolution, among others.
Gili Lisani, founder and CEO of Pariplay, said, “As we continue to expand our business within the iGaming sector, we are thrilled to bring onboard talented individuals to support in the company’s growth. Gil Soffer is an accomplished and knowledgeable professional, and we look forward to his contribution in growing our business and promoting Pariplay’s B2B FUSION content hub, as well as our gaming and lottery platforms.”
Gil Soffer said, “Pariplay has cutting-edge technology and gaming content. Its dynamic offering is beneficial to new and established operators, and I look forward to working with Pariplay’s management team to drive the brand’s growth as they continue to introduce all-encompassing products to operators.”