OneLotto, an international digital lottery brand operated by Birmingham, UK-based company Ardua Ventures (UK) Ltd., has announced the launch of an affiliate program with Income Access, a digital marketing and technology firm that specializes in the global iGaming industry. The brand’s new affiliate program OneAffiliate has integrated with Incomes Access’ affiliate management software platform and will be managed by the company’s in-house team.
Launched by Ardua Ventures (UK) Ltd. earlier in 2015, OneLotto gives players access to 15 of the biggest state lotteries around the world, including US Powerball, whose jackpots can reach $100 million, UK EuroMillions, and EuroJackpot.
The launch of the OneAffiliate program on the Income Access platform, which has won the eGaming Review B2B Award for ‘Affiliate Software’ for the last three years straight, will allow affiliates to begin promoting this innovative global lottery brand. To mark the launch, OneAffiliate is offering new affiliates a 20 percent net revenue commission structure for their first 90 days with the programme.
“We are excited and confident about the launch of our new affiliate programme, given the sophistication of the Income Access platform,” said Anthony Michaledes, CEO of Arduara Ventures (UK) Ltd. “In addition, Income Access’ affiliate management team have a strong reputation in the online lottery space.”
“Digital lotteries are an exciting new frontier for the iGaming industry, and OneLotto is at the forefront of this vertical with its global approach,” said Nicky Senyard, founder and CEO of Income Access. “I’m looking forward to our partnership supporting the brand’s player acquisition and broader success.”