OlyBet, a subsidiary of the Estonia-based Olympic Entertainment Group, has announced the relaunch of their affiliate program, OEG Partners, in partnership with Income Access.
Managed by Income Access’ affiliate management team, the revamped program will integrate the Income Access affiliate software and Ad Serving tool.
OlyBet is regulated by the Estonian Tax and Customs Board and since the brand was founded in 2010, they have offered players a variety of iGaming products, including a vast casino suite powered by software providers such as Playtech, NetEnt, Microgaming, Next Gen and many more. A host of slots are available, as well as various table games, including roulette, blackjack, baccarat and craps, offered in video and live-dealer modes.
Players are encouraged to return to OlyBet through a player loyalty program which runs in parallel with OEG’s online operators and land-based establishments located in Estonia, Latvia, Lithuania, Poland, Belarus, Slovakia, Italy and Malta.
To appeal to a larger market, OlyBet also offers a variety of sports-betting options, many of which are offered in live streaming mode, using the BetConstruct-powered betting platform. Poker enthusiasts can also partake in online poker tournaments served over the MPN network.
“Our aim is to attract affiliates across the board with our personalised approach and irresistible offers for players,” said Veiko Krünberg, managing director of OEG’s online operations. “We’ve redesigned the programme to leverage our strongest side – casino operations. We are confident that this new focus will help affiliates succeed.”
“We are pleased to partner with one of the largest land based casino operators in Europe,” said Nicky Senyard, founder and CEO of Income Access. “Our affiliate team is looking forward to helping OlyBet grow their already successful online operations.”