Nielsen launches mobile game tracking platform

Market research company Nielsen has announced the launch of Mobile Game Tracking (MGT), an online measurement platform that gives users data and insight into consumer sentiment of mobile game titles.

The platform surveys a unique group of 1,200 mobile gamers each week to get a full spectrum view of consumer audiences, said Nielsen in its recent press release.

MGT can also monitor how users become aware of specific titles, and whether a game drives recommendations from existing players.

“In a rapidly changing mobile games market consumer behavior can often seem elusive and difficult to predict,” said Michael Flamberg, vice president and general manager of games, Nielsen. “Nielsen Mobile Game Tracking allows developers to efficiently measure a mobile title’s potential, recognize strengths and weaknesses within the market and to track their improvement over time. It’s an invaluable tool.”