Next gen digital products

NorthAlley (India) Pvt Ltd is one of the sponsors of this year’s Gaming, Racing & Wagering Australia 2016.

With a focus on next generation digital products, services and solutions, such as immersive technology, custom application development, cloud services and big data solutions, the company helps clients herald digital transformation and reinvent themselves as digital enterprises poised to take on the challenges of the digital age.

NorthAlley has established itself as a trusted vendor and partner to clients across geographies by creating robust and high value solutions, especially for the horse racing and pari-mutuel betting industries. The comprehensive portfolio of offerings, including solutions such as development of single-login wagering platforms and information management system, custom software for tote management and racing management, advanced technology implementation such as AR/VR and delivery of omni-channel experience etc., combine to be a complete end-to-end solution resulting in value-added services for clients.

At the core of every delivery of NorthAlley are cutting-edge software and management services built on extensive knowledge of the global racing and betting industries.

NorthAlley has also pioneered development of products exclusively for land-based betting and gaming enterprises. Products include the sport and race betting POS terminal, a mobile wagering platform and its racing ERP solution.