The rapid growth of the gambling industry in Kazakhstan has enhanced the development of those affiliate programs that are able to provide a constant influx of customers and some even provide the lion’s share of business. However event organiser Smile-Expo believes that operators should consider a variety of options when choosing affiliate partners.
In order to help make those decisions, Smile-Expo has announced a news speaker at its Kazakhstan Gaming Congress – Levon Nikoghosyan, director general of the EveryMatrix affiliate in Armenia. This company is engaged in supplying software for the iGaming industry and adapts it to the needs of clients and partners.
Nikoghosyan is the head of the project Partner Matrix Revolution, which includes the systems of work with partners and agents. Since the beginning of 2015, Nikoghosyan, together with a skilled team of professionals within the affiliate gaming industry, has been working to develop a new version of the Partner Matrix.
As part of the report, Nikoghosyan will share his knowledge and vision of the future of affiliate industry, as well as talk about the situation of partnership systems in Central Asia.
Another speaker at the event is Margarita Evgenevna Dolgikh, a deputy director of the National Lottery of Kazakhstan, who has been working in the company since its foundation having headed the department of advertising and marketing for several years.
Based on her own impressive experience in the largest lottery company in the country, Dolgikh will talk during the Gaming Congress about the status and prospects for lotteries in Kazakhstan. The company currently conducts two types of games: TV Bingo and 25 varieties of instant lotteries. The trading network of the National Lottery covers 153 towns with a total population of 9.8 million people.
Like other national lotteries in the world, the primary goal of the company is to finance social projects, in particular contributions to the New Capital Fund and the Pension Fund. Naturally, this large-scale project requires maximum concentration of all its team members and the constant introduction of new approaches in the management of the organisation. These issues will be discussed at Gaming Congress Kazakhstan.