New lottery operator enters the market

Mohaleap Lotto, a subsidiary of Cambodia’s Royal Group officially entered Cambodia’s lottery market this month, Phnom Penh Post reports.

According to Phong Van Harch – the firm’s chief operating officer – the new lottery firm will take advantage of mobile money operator Wing Specialised Bank for its point of sale, leveraging the firm’s 5,000-strong nationwide network of agents to gain an advantage over its competitors.

“At the end of this year, we will become the leading lottery company in Cambodia because we have the biggest selling network in the country,” he said.

“We have a strong competitive advantage because Wing’s agents are found nationwide and people trust their service. It is very convenient for players, who can buy lottery tickets from any Wing agent, and if they win, they can claim the award from those agents as well.”

The new lottery business was launched on May 2, with more than 100 customers having already won the lottery so far this month.