As today’s bookmakers can offer thousands of live betting markets on sports events around the world – the operator who has a truly holistic, cost-effective solution is the one that will stay ahead of the pack.
The evolution of the industry means we are all looking for faster and more efficient processes and running a 24/7 sports betting business adds further pressure, resulting in the need for experienced trading staff that are adaptable, but that also possess the knowledge needed to risk manage/trade up to 40 different sports.
Betradar’s Managed Trading Service is the answer to these problems, allowing small operators to grow their market share and compete with more established operators, whilst offering larger bookmakers a qualified and stable product scaling opportunity.
Providing the fixtures, compiling the odds, monitoring liabilities and finally the settlement of bets – Betradar completely manages all the clients betting operations.
Implementing Betradar’s Managed Trading Service will directly help to reduce the size of the team needed by a sportsbook to offer over 320,000 events a year both pre-match and live. The service runs on a ticket-by-ticket basis meaning the liability control and awareness is effectively at (anonymous) account level – this granular detail leads to a more custom, refined and efficient risk management process.
Supporting a service that not only reduces the high-risk business but also caters for the high-staking quality customers, delivering a sensitive and prioritised consideration of the client’s business and their punters.
Betradar can be found at stand 437.