Macau slot business seen improving, boosted by Asia focused products

    The slot gaming business in Macau is likely to pick up in coming years, boosted by a massive increase in supply, but also helped by an increased effort by suppliers to tailor games to the Asian market, according to a panel session at G2E Asia. Galaxy Macau vice president of electronic gaming Peter Johns said it has taken 10 years to get the proper games to the market. “Now we are starting to see true Asian graphics and real machines for the Asia market, with the right colours and designs. We are seeing fantastic growth in these products,” he said. “In the next three to four years, we will see some really good products come onto the market and for this reason we will see slots coming up,” he said. On a purely numeric basis the number of machines is forecast to double as massive new integrated resort projects come on line in Cotai over the next few years. But Johns also said the newer machines were helping to drive growth. He cited Bally Technology’s Duo Fu Duo Cai as being a particular hit, generating about 20 times more than some of the older models. From 2015, it will be compulsory for all machines on gaming floors to be dual language.