Software supplier Lottotech has agreed a deal to extend its online lottery reach through a distribution and services deal with leading omni-channel platform provider Mediatech Solutions.
The partnership will see Mediatech bolster its lottery product offer by integrating Lottotech’s robust and flexible software to its already extensive range of innovative gaming products.
Mediatech’s white-label partners will enjoy access to the company’s lottery solution, which features the largest portfolio of lottery products in the industry.
Among the features included in the deal are Lottotech’s advanced marketing instruments, player lifecycle management tools, and one of the best user experiences on the market.
Mediatech Solutions executive director, Daniel Graetzer, said: “Online lottery is becoming hugely popular and this is a key moment for us to expand our world class content portfolio.
“By partnering with a provider with such a flexible and exciting platform such as Lottotech, we are confident our operators will be able to take advantage of the growing demand.”
Lottotech CEO, Delzar Khalaf, added: “Mediatech is one of the most innovative and forward-looking gaming technology companies today. I am delighted that they are teaming up with Lottotech for their strategic expansion into online lottery and looking forward to a great, mutually successful partnership ahead.”