LEDs gain prominence as casinos go green

LED sign products are beginning to dominate the casino landscape, providing versatile digital media for clients, but also resulting in significant cost savings for operators.

Casinos are finding that going green can be good for the bottom line.  According to the U.S. Environmental Protection Agency, the Monte Carlo casino in Las Vegas was able to reap the benefit of a saving of 85 percent in energy usage when it replaced the lights in its slot machines to LEDs.

LED digital signage also provides customers with a changeable, versatile sign, which cuts down on future manufacturing as the programmable sign can change themes over and over.

The opening of MGM China’s new MGM Cotai property in January will provide a major showcase in Asia for this environmentally friendly digital signage. Australia-based Orion Art was the company responsible for providing the innovative slot signage for the IR, unique for its jewellery box design.

“We are very excited to be a part of this grand new project, both to showcase our products and to support one of our most valued customers on this new endeavour,” David Iorio, executive director of Orion Art says.

“We are driven to provide our customers with the latest products in this new signage era, and we are continually searching for new and unique technology to enhance our custom sign products,” it adds

This is not Orion Art’s first foray into Asia. Its products by now are a staple fixture across many of the region’s premier resorts.

It installed its first sign package in the then brand-new Wynn Resort in 2006 and immediately recognized the dynamism of the local market.

“Unlike our local Australian gaming venues, the Macau landscape was fresh and completely open to new ideas and products.  We were able to assist our customers with high-quality, custom-designed sign products, while showcasing our strengths in design and customer service”, David says.

Hot on the heels of the Wynn debut, the company designed and manufactured bespoke sign packages for Altira (formerly Crown Macau at the time) and then MGM Macau in 2007.

The company has built on this base to steadily expand to complete casino sign packages in new venues, as well as refurbishing existing casinos in Macau and  across the rapidly expanding Asia region.

It counts Galaxy, City of Dreams, Studio City, Broadway, Starworld, Wynn Palace, Venetian, Sands, and now MGM Cotai as valued clients and has also covered most of the rest of the Asian market with major installations in Singapore, Vietnam, the Philippines and most recently two new projects in Korea.

One of the company’s stand outs was the the massive 13.4 x 4.7 x 2.5 meter 4 sided Stadium Sign arguably one of the largest gaming signs in the world at the time, which was installed in Melco Resorts & Entertainment’s Studio City resort, which opened in 2015.

As well has aiding in the greening of casinos through its LED digital signage installations, the company says it also supports the local gaming community as a whole by participating in gaming shows, charity events, and networking.

“We have become the trusted name in gaming signage, and our commitment to the Asian gaming community has always been forefront in our endeavours, and will continue to be so as the market expands locally, as well as to new and exciting jurisdictions.”