Ladbrokes Australia has signed a three-year deal to become the official online betting partner of the PGA of Australia.
The partnership will see Ladbrokes acquire naming rights to the PGA Pro-Am Series and PGA Legends Tour.
“We are very proud to be involved in sporting codes across Australia, and are excited to join forces with the PGA of Australia,” said Ladbrokes chief marketing officer Jason Kibsgaard.
“To have an internationally renowned brand and market leader partner our Pro-Am, Legends events is a huge boost to professional golf in Australia,” added David Pryles, general manager – Commercial of the PGA of Australia.
“This alignment will benefit both PGA Professionals as well as amateur golfers and it’s great for the profile of our sport.”