U.K. bookmaker Ladbrokes had taken down its Quickcall feature in Australia following a crackdown by federal agencies, local media reported.
The service allows in-play bets to be placed through a mobile device with the click of a mouse as long as the phone’s microphone is activated. As such, the service appears to circumvent Australian legislation that only allows in-play bets to be placed through a phone call, the reports said.
Other operators, such as Bet365 and William Hill are also offering similar services.
Australia’s free-to-air television industry as also said it won’t accept ads for Quickcall and other similar products until their legality can be established in court.
The Australian newspaper reported that the Australian Communications and Media Authority has written to the three gambling companies to tell them it believes their services — designed to open up a lucrative new live-betting frontier — do not comply with the law.