Jun Byung-hun, president of Korea e-Sports Association (KeSPA) is pushing for his goal to make e-sports an official Olympic event one day.
“E-sports have been regarded as a next-generation business model throughout the world and this tendency can be witnessed in many places in Europe, Asia and North America as many countries and companies are increasingly investing in it,” Jun said during an interview with The Korea Times. “The IeSF has been working with its membership countries to solidify the status of e-sports, alongside other sporting events like baseball and football. Our biggest goal is to secure membership on the International Olympic Committee (IOC) to make e-sports an official Olympic event,” he said.
Jun said e-sports, with a strong fan base amongst young people, has huge growth potential as it can be harmonized with new technologies ranging from mobile devices to augmented reality technology.
“We are living in a digital era and video games are solidifying their status as a sport for all. Reflecting this tendency, we will do our best to let e-sports join the Olympic Games in the near future,” he said.