Kambi Group plc and NOVOMATIC Lottery Solutions (NLS), a wholly owned subsidiary of NOVOMATIC, have signed an MoU, with the mission to provide a powerful full-service gaming solution to government regulated lotteries.
The service will combine NLS’s market leading lottery platform with Kambi’s state-of-the-art sports betting service.
This strategic partnership will see Kambi and NOVOMATIC Lottery Solutions joining forces to deliver a unique and modern omni-channel solution, which responds to an increasing demand in the lottery sector, for a superior user experience in all channels and most notably in interactive gaming. NLS and Kambi will integrate their services which will be showcased at the World Lottery Summit in Singapore in November.
This service will be co-branded and marketed under ‘NLS Sports Betting – Powered by Kambi’.
Commenting on the partnership, Kristian Nylén, CEO of Kambi said: “We are very excited to have formed this partnership with NLS; NLS is the ideal partner and share our vision for growth and innovation within the lottery sector. The co-branded service will offer a modern best-in-class solution, creating a competitive service giving government regulated lotteries the
possibility to make a leap, especially in interactive gaming across all verticals. We look forward to collaborating with NLS and are excited to reveal ‘NLS Sports Betting – Powered by Kambi’ at the World Lottery Summit in Singapore.”
“This alliance is a part of our ‘best of breed’ philosophy where combining two modern systems, deploying state-of-the-art technologies while exercising the inherent expertise of each, delivers world beating performance in highly competitive markets.” said NLS CEO Frank Cecchini “NLS is very pleased to be working with Kambi, whom we feel is a like-minded partner in technology and an expert in sports betting operations.”