James Packer to sponsor Sydney Symphony to lure China high rollers

    James Packer’s Crown Resorts has signed a sponsorship accord with the Sydney Symphony Orchestra in a branding campaign designed to woo China VIPs. The actual amount of the sponsorship was undisclosed, but said to be in six figures. As part of the accord, the orchestra will kick off its third China tour later this year and will play at the National Centre for Performing Arts in Beijing. “With our Australian resorts in Melbourne and Perth, plus our Sydney resort at Barangaroo opening in 2019, our partnership with the Sydney Symphony Orchestra, which has an excellent profile in China, is the perfect way for us to strengthen the Crown Resorts brand in one of our most important markets,” Packer was cited as saying.