Sports data platform provider iSport Genius have announced that Ladbrokes in Australia has signed up to become its first major client.
iSport Genius provides an interactive consumer-facing tool which converts data into sporting insights which can inform and educate online customers on their choice of bet, such as how a certain team performs in wet conditions, as a home favourite, etc. The product stimulates sports-betting activity by processing trillions of data points into easily understandable calls to action. As part of a three-year contract, Ladbrokes Australia is going live with the iSport Genius platform imminently and will be the subject of a TV advertising campaign extolling the product’s benefits to consumers.
Nathan Rothschild, co-founder and partner at iSport Genius, commented: “We are very pleased to see our product is going live in the Australian marketplace with Ladbrokes. It adds a new dimension to sportsbook provision, particularly in terms of mobile. Our data tool can handle the trillions of sports data points available and manipulate them into easily understandable and accessible analysis.” “The landmark deal provides validation of the value of our product given the competitive nature of the Australian betting market.”
Dean Shannon, chief executive of Ladbrokes in Australia, added: “We are extremely confident this product will be an enormous hit with our customers and will help make Ladbrokes the number one choice in the market.”
“This level of deep-dive data has never been available to the consumer before,” added Rothschild. “Until now sports data was fragmented and lacked context. Our product provides insight in an easily navigable format that engages fans at a level they instantly understand.”
iSport Genius will also be debuting at this year’s ICE Totally Gaming show taking place at the London ExCel from Feb. 2-4.