The International Tennis Federation (ITF) has announced it has ended its partnership with Betway and all other gaming companies following a new policy that bars deals with gambling companies, local media reports.
Betway first signed up to be an international sponsor of the Davis Cup and Fed Cup in November 2015. The three year deal, which was originally to be concluded in 2018, will now end with immediate effect.
“The ITF took the decision to end the Betway partnership early as part of a policy decision to cease having betting sponsors. We strongly condemn any form of online abuse of players at any level of the game. Our aim is to protect players from these sorts of abuses,’ said ITF president Dave Haggerty, quoted by CNN. ‘We encourage any players facing online abuse to report the matter to the Tennis Integrity Unit.”
The latest decision from ITF follows the Australian Open deciding not to have William Hill’s branding on court.