Income Access has won the ‘Affiliate Software’ award at the 2016 eGaming Review B2B Awards, which took place yesterday evening at The Pavilion, Tower of London, in the UK capital.
This is the fourth consecutive year that the Income Access platform has been acknowledged as the leading affiliate marketing software solution for the iGaming industry.
Recognizing the online gambling software providers and services companies that have excelled in their business areas over the last 12 months, the seventh annual eGR B2B Awards once again recognised the affiliate software platform of Income Access. The company, which was founded in 2002 and launched its affiliate marketing technology solution in 2004, won eGR’s ‘Affiliate Software’ award last year following wins in both 2014 and 2013.
Income Access’ 2016 eGR B2B ‘Affiliate Software’ award follows an array of platform upgrades the company has implemented over the last 12 months. These include a mobile responsive interface for both iGaming affiliate managers and affiliates, a post-impression tracking capability and enhancements to the platform’s Ad Serving and Mobile App-Tracking tools. Income Access’ dedication to software innovation has transformed the platform into a one-stop solution for effectively tracking, analysing and optimising the affiliate marketing channel as well as other acquisition channels.
“Our growth as a company has been driven by the development of our software, so it’s incredibly validating for the whole Income Access team to once again win a prestigious award that recognizes everyone’s hard work,” said Nicky Senyard, founder and CEO of Income Access. “Enhancing acquisition across all marketing channels and devices, our platform will continue to evolve to meet the changing needs of iGaming operators in 2016 and beyond.”
Income Access’ 2016 eGR B2B Award win comes ahead of the company’s appearance at the iGaming Super Show and Amsterdam Affiliate Conference, which run concurrently from June 7-10, 2016 in the Netherlands’ largest city. A team of senior Income Access executives will be attending the industry events in Amsterdam.