Income Access, Paysafe Group’s iGaming-focused marketing software and services provider, has won its third consecutive ‘Acquisition & Retention Partner of the Year’ award at the eGR North America Awards, which took place on April 26, 2017, at the US Grant hotel in San Diego, California.
The award acknowledges the continuing impact of Income Access’ technology support and bespoke digital marketing acquisition strategies for US real-money online casino and poker, daily fantasy sports, online horse-racing wagering and social gaming brands as well as land-based casinos.
The third annual eGR North America Awards celebrated excellence in the US gaming industry, honouring the iGaming operators, land-based casinos and service providers that have excelled in their field over the last year. Income Access’ latest ‘Acquisition & Retention of the Year’ award follows 12 months in which the company’s affiliate software has been adopted by new brands in the regulated real-money online casino and poker market of New Jersey as well as leading US-facing daily fantasy sports and online horse-racing wagering operators.
In addition to powering the affiliate programmes of major US online gaming brands, Income Access allows operators to outsource their affiliate programme management and media buying (direct and programmatic). In 2016 and into 2017, Income Access’ in-house affiliate and media buying teams have increased their client base and further improved acquisition programmes’ overall results (customer acquisition, revenue, overall ROI).
The company’s latest eGR North America award also recognizes a year in which Income Access has continued to diversify its suite of additional digital marketing services to online brands as well as land-based casinos in several US states. These include the increasingly important fields of app store optimisation (ASO), social media marketing and content marketing in addition to the company’s long-standing search engine marketing (SEM) services.
Lorenzo Pellegrino, CEO, Income Access and Digital Wallets at Paysafe, said: “Our third eGR North America ‘Acquisition & Retention Partner of the Year’ award is testament to the ongoing impact of our technology and digital marketing services on US gaming companies’ acquisition. Income Access’ software and suite of marketing services allow American iGaming brands and land-based casinos to meet the market’s current opportunities and overcome its challenges. Going forward, our offering will continue to adapt to serve the evolving customer acquisition needs of the US gaming industry.”