Visitor data released by Clarion Gaming shows that next week’s ICE London is tracking above last year’s event, with pre-registration figures up 4 percent year-on-year.
Kate Chambers, managing director, Clarion Gaming, said: “We have once again increased the marketing investment behind ICE London and I’m pleased to confirm that the pre-registration figure, recorded one week ahead of ICE London going live, is 4 percent up on the same stage in 2017.”
She added: “Pre-registration is a relatively crude metric. It provides an indication of how many people the campaign has connected with and is an indication of what the final audited attendance could be, rather than constituting a hard and fast prediction. However, we remain cautiously optimistic that ICE London will retain its status as the world’s most popular and international business-to-business event for all sectors of the international gaming industry.”