ICE Totally Gaming 2017 will be the biggest on record this year, occupying a total of 40,925 square meters, says organizers.
Kate Chambers, managing director of Clarion’s Gaming Division said: “Whilst it is obviously positive to be able to talk about the growth of ICE in this way, equally we are very aware of the need to control and manage the brand’s development rather than pursue a full-out expansion strategy. What this means in practice is that we are working hard to try and mirror expansion on the show floor with a concomitant increase in visitors, a task that we continue to invest in through enhanced marketing and communications.”
Chambers said the growth of ICE to date is based on two trends.
First, a number of existing customers have been keen to expand their stand presence. Secondly, ICE has a total of 91 exhibitors from 34 nations who will be making their first appearance with at the expo in February.
“It’s a nice, balanced combination of established, well known gaming innovators alongside some new faces and gaming industry start-ups. Our challenge is to provide a professional business environment in which all of our exhibitors, of all sizes, can flourish,” she said.
ICE Totally Gaming is the only B2B gaming event in the world that brings together the online and offline gaming sectors. Featuring exhibitors drawn from the casino, betting, bingo, lottery, mobile, online, street, sports and social gaming sectors, ICE provides the most comprehensive shop window on world gaming and in 2016 attracted a record 28,487 visitors drawn from 150 nations.
The exhibition also features a conference series, named ICE VOX, which includes eight paid-for learning modules including: The International Casino Conference; World Regulatory Briefing; Cross-Platform & Multi-Channel Gaming; Modernising Lotteries; Data Science & Personalisation; BetMarkets; Cybercrime Security and Regulatory Compliance in Gaming, and Game Design and Development.