High-end brands to open at Studio City’s Boulevard

Studio City and Taubman Asia unveiled a lineup of fashion brands that will open doors at Macau’s latest retail space, The Boulevard at Studio City.

The Boulevard at Studio City, a 35,000-square-meter ‘immersive’ retail entertainment environment, will feature Macau’s first Balmain and Belstaff, and Tom Ford’s largest store in Asia. “The selection was carefully curated by Taubman Asia and Melco Crown Entertainment’s combined team of retail specialists to meet Chinese consumers’ increasing desire to express their individuality through high quality, expertly crafted clothing and accessories. Bespoke and personal services will be offered to ensure our shoppers take center stage,” the company said in a press release.

The Boulevard will aim to entertain shoppers with streetscapes inspired by iconic shopping and entertainment locations, including New York’s Times Square and Hollywood’s Beverly Hills.  

“Our retail offering is a totally new concept for Macau and Asia and brings an exciting, dynamic shopping experience and a further world-class non-gaming attraction to our thrilling mix of entertainment-inspired leisure destination attractions,” said JD Clayton, property president of Studio City.