Helio Gaming makes Asia debut

Online lottery supplier Helio Gaming is set to showcase its customisable new lottery games, including the innovative Lotto Hero product, in Asia this month.

CEO Richard Mifsud is to visit both G2E Macau and Japan Gaming Congress shows and will be speaking to operators and fellow suppliers about their suite of products.

The Malta-based provider is now offering daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.

With unlimited jackpots, the draws can use the Helio Gaming-certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.

There are also opportunities to use cross-vertical incentives such as free spins and free sports bets to encourage, or reward players currently familiar with other areas of the business.

Helio Gaming CEO Richard Mifsud said: “Lotteries appeal to players from all walks of life in any culture and we are very confident the innovative technological approach we take will have particular resonance in Asia.

“Our solutions really let operators personalise the products so that they are bespoke to them. This allows them to create their own jackpots and hold draws at times that suit their players, offering customisable prizes and incentives along the way.”

Helio’s flagship game Lotto Hero, which offers players the chance to win hourly jackpots of at least one million Euros, is set to go live with its first operator shortly.