Hard Rock sponsors snow sculpture for Hokkaido festival

Hard Rock Japan has announced that it has sponsored a snow sculpture for the famous Sapporo Snow Festival to be held next February, demonstrating its clear focus on Hokkaido for an IR bid.

The 15-meter high, 22-meter wide snow sculpture is titled “Hard Rock Family Live: Miku Hatsune and Kazumi Toyama on Snow Stage.”

Additionally, Hard Rock will run a drawing through its Japanese Instagram account to give seven couples a free tour of the Sapporo Snow Festival.

In their press release on the program, they explained, “Hard Rock Japan, under the concept of ‘Hard Rock Experience,’ aims to create a resort for people of all ages, from children to seniors, with music as its DNA. The ‘Hard Rock Experience’ respects contemporary Japanese culture, and at the same time will provide to Japan our visions of music, sports, hospitality, and entertainment.”

Last month, Hard Rock Japan concluded an agreement to become the “Official Top Partner” of Hokkaido Consadole Sapporo, the local professional soccer team.