Hard Rock hires ex-Sands boss for Japan division

Hard Rock International has announced the launch of a newly created division of the company, focused on integrated resort opportunities in Japan.

According to a statement from the company on Monday, the new division, Hard Rock Japan LLC will be led by former Sands China chief executive Edward Tracy who will serve as its chief executive officer.

“With the recent passing of Japan’s Integrated Resorts Promotion Bill, the company fully intends to apply this expertise and recognition as a major contender among the bidders for resort licenses,” said the company in a statement on Monday.

Edward Tracy joined Sands China Ltd  in July 2010 as its president and chief operating officer, becoming the company CEO in July 2011.

Prior to Sands, Mr. Tracy served as president and CEO of Capital Gaming, a multi-jurisdictional manager of regional casinos. He also served as president and CEO of the Trump Organization, where he was responsible for managing over 12,500 employees, 3,000 luxury hotel rooms and 240,000 square feet of casino space.

“As the former CEO of Sands China Ltd and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality and integrated resort experience to Hard Rock,” said Jim Allen chairman of Hard Rock International. “We are confident in Tracy’s ability to lead the company’s efforts in Japan and we look forward to seeing our business continue to grow under his leadership.”