The global online gambling industry is now being served by a new content marketing agency, ghostfoundry.
The Leeds-based firm has been launched by former eGaming Review reporter and eGR North America editor, Martyn Hannah.
Ghostfoundry is an innovative agency that delivers bespoke content marketing solutions to online gambling operators, suppliers and other industry stakeholders.
Services offered include blog post creation, press releases, thought leadership articles and general copywriting, as well as search engine optimised content.
The agency also provides link-building, digital and traditional PR, and content distribution.
Content is created through ghostfoundry’s unique network of writers – or ghosts, as they are known – who are experts in the online gambling and gaming industries.
Martyn Hannah, director of ghostfoundry, said: “Given the increasing scrutiny operators and suppliers find themselves under for the ways in which they market to players, content marketing should be front of mind as it provides the perfect solution to the problem.
“Properly executed content marketing strategies allow businesses to build genuine, long-term relationships with their target audience. Through authentic, high-value content it is possible to engage consumers/customers, build affinity with your brand/business, and foster incredible loyalty.
“We look forward to working with online gambling businesses to help them unlock the true power of content marketing.”
Representatives from ghostfoundry will be attending next month’s ICE Totally Gaming.