Everi launches with bell ringing at NYSE

     Global Cash Access Holdings , a slot machine and financial solutions provider, has launched as Everi Holdings after the company’s management rang the bell at the NYSE.

    The company’s new Everi brand signifies the company’s new direction, said its CEO.

    “We’re excited to launch our organization’s rebranding initiative, including a new corporate name and logo, as we highlight Everi’s unique position as the gaming industry’s only company that can offer a diverse floor-wide portfolio of gaming entertainment, cash access, security and intelligence solutions that together deliver greater value to our casino customers,” said Ram V. Chary.

    The company will be showcasing its product portfolio at the Global Gaming Expo in Las Vegas next month.