ESPN lifts suspension of DraftKings advertising

US sports network ESPN has lifted its temporary suspension of DraftKings advertising throughout its channels as all major US sports networks continue to promote fantasy sports services.

This weekend the sports network resumed advertising coverage of DraftKings services, despite the operator’s ongoing employee data conflict allegations.

ESPN a key partner for DraftKings, had publicly announced that it had taken a temporary break to its agreed $250 million exclusive ad-spend partnership with the fantasy operator.

The return of DraftKings advertising coverage on ESPN, follows the news that NFL Chief Commissioner Roger Goodell did not believe there was a direct conflict between fantasy sports operators and his organisation.

Read more: http://www.sbcnews.co.uk/marketing/2015/10/12/espn-lifts-draftkings-adve…