Edgar Isaakyan reveals sensory marketing ins and outs at G3 Congress

Gambling market expert Edgar Isaakyan will be speaking about factors which have a crucial impact on gaming customers’ behavior at the subconscious level at the Georgia Gaming Congress.

Isaakyan will be discussing the impact of smell and music in gambling business by delving into the potential of sensory marketing.

Edgar Isaakyan involvement in the gambling industry began in the 2000s, operating a small casino chain that soon entered Bulgarian and Romanian markets.

Today, Edgar is the chairperson of Storm Group. Storm Group is a provider of casino equipment and facilities and collaborates with representatives of the gambling business in countries such as Georgia, Macedonia, Montenegro, Belarus, Serbia and Albania. Moreover, it provides sensory (audio & video and aroma) marketing solutions.