Dynam wants in on the casino business, threads carefully

    Pachinko management company Dynam Japan Holdings Ltd. is looking to participate in the casino business when Japan liberalizes the industry, but wont compete with global brands for a bid in major cities, analysts say. Fisco’s Hiroyuki Asakawa expects initial investment in an integrated resort to be up to $9.8 billion (JPY 1 trillion) for Tokyo. Global players LVS, Wynn, MGM have pledged to invest a similar amount. Galaxy Entertainment Group, Melco Crown, Bloomberry, and many other regional operators have said they would also bid for a license. 

    “Dynam Japan Holdings is anxious to enter the casino business, but it intends to do so carefully, based on an analysis of its properties and strengths. This is a realistic approach, given the size of the company and the risks inherent in the casino business,” Asakawa details.

    The company aims to have 1,000 halls in operation and hold a 10% share of the Japanese market by the end of the fiscal year ending in March 2023.

    Dynam Japan Holdings is the top operator of pachinko and pachinko slot (pachislot) halls in Japan in terms of the number of halls operated and the second largest operator in terms of operating revenue. Japan’s market for pachinko and pachinko slot entertainment has been shrinking for years, but the company has maintained high sales and earnings.