Daily fantasy sports platform, DraftKings, said it will begin offering DFS contests to Australian consumers from Q2.
“Within the last few years, Australia’s burgeoning fantasy sports market has dramatically evolved, adding a variety of daily fantasy sports platforms, feeding the appetite of the many passionate sports fans who love getting closer to the teams, athletes and sports they love,’” DraftKings Chief Executive Officer, Jason Robins said in a press release. “Australia is an important market for DraftKings, as it combines devoted sports fans with sophisticated, tech-savvy consumers – exactly the kind of people who love competing on DraftKings.”
The company has received a license from the Northern Territory Racing Commission
Australia is the first country outside of North America and Europe where DraftKings will operate and will mark the eighth country where DraftKings is available to consumers.
The company said almost half of its customers have started following another sport since engaging on DraftKings and nearly 80 percent of players have increased their sports content consumption.
It cited an article as saying there are 1.65 million active fantasy sports players in Australia.