The NCAA has told daily fantasy operators DraftKings and FanDuel they are barred from advertising during championship events, including television broadcasts, according to a letter obtained by television channel ESPN.
The letter, addressed to DraftKings CEO Jason Robins and FanDuel executives Christian Genetski and Matt King and dated October 20, asks the daily fantasy companies to notify the NCAA if any referees or officials have participated in fantasy sports contests, ESPN reported.
The championship events include the NCAA men’s and women’s basketball tournaments.
NCAA bylaws include a long-standing section “that states we will not accept advertising from sports wagering entities” during championship events, the NCAA told ESPN.
Leagues and organizations often have the right to approve potential advertising partners, just as the NFL has made Super Bowl broadcasters pass on ads in the past.