Donaco International Limited, which operates casinos in Vietnam and Cambodia, has signed an exclusive sponsorship agreement with Manchester United Football Club.
The three year deal sees Donaco appointed as the exclusive casino resort partner of Manchester United in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.
Manchester United has been described as “the most valuable brand in sport” by Forbes Magazine.
Manchester United, which has a strong following in Asia, has won 3 European Cup titles and 20 English football titles and has 659 million followers worldwide. It has 325 million followers in Asia.
Under the agreement, Donaco receives multiple sponsorship benefits, including the right to use Manchester United imagery and branding to promote the company and its casino resorts, the Aristo International Hotel and the Star Vegas Resort and Club.
“Manchester United is one of the most recognizable and popular brands in Asia. We are very pleased to be appointed as their first and only casino resort partner, anywhere in the world. This announcement is a clear statement of our intent to continue the rapid growth of our casino resorts.” said managing director of Donaco Joey Lim.